Opening an organic store online can allow you to reach a broader base of customers. However, you should plan well before starting your organic store. Consider the logistics first--the what and how of what you are selling. This will help you to plan what you need to do in a step-by-step fashion. The initial work can take some time and you may want to hire help, but once your online organic store is up and running, it becomes easier to maintain.
Instructions
1. Decide what types of organic products you are going to sell. Online businesses are more successful when they specialize in a certain type of product. It's hard to compete with Amazon, but when you advertise your organic store as a one-stop-shop for household goods (or food or clothes), you can more easily dominate that segment of the market.
2. Find a source for your products. This is easy if you are creating your own products to sell. If not, you'll have to find a place to purchase organic products wholesale. When you do this, you may have to find a storage space to hold the goods until you sell them. You can also look for companies that will "drop ship" the goods. This means that you advertise and sell the product, but the wholesale company will ship the product directly to the customer. This eliminates your need for storage.
3. Register your organic store as a business. File the necessary paperwork to start an organic store online. You can do this with the government to get a business tax number, which is like a social security number for your business.
4. Set up your Web site. Your Web site should have a clean design and be easy to navigate. Because you want to run a store, you need to incorporate a shopping cart feature and have a secure connection, so that people can pay with a credit card. You'll also have to purchase a hosting plan to store your data. This is quite complicated for those that are not already Web designers. If you don't know do these things, hire a professional Web designer.
5. Drive traffic to your Web site. Once your Web site is up and running, you need customers. You can bring people to your site through advertising or through search engine optimization, which means designing your Web site so that people can find it in the search engines.
6. Monitor traffic conversions to improve sales. With traffic coming in, you should also have sales coming in. Pay attention to what your visitors are doing. For example, you'll want to track to see that they aren't abandoning the shopping cart. If they are, there is something wrong with your system.
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