Great Mail Order Food Business Ideas
Mail-order food businesses should find a niche and be creative to stand out from the competition. Consumers tend to shop online for convenience, to purchase products not readily available to them or to save time, and these needs must be taken in account.
Think Local
Many foods are specific to one area, such as Wisconsin cheddar cheese, Vermont maple syrup or Hawaiian pineapples or macadamia nuts. Some local farmers make proprietary food products such as artisan cheese. There is a natural demand for these products from consumers who do not live in the immediate area.
Consider Health Issues
Meals or foods that target a particular health issue are well-suited for a mail-order food business. Think sugar-free foods for diabetics, or gluten-free foods for people with Celiac disease.
Pairings
Pair up one food with another that complements it, or with something non-edible: pate de foie gras with a bottle of brandy, cookies with gourmet hot cocoa mix and a mug, barbecue foods with a red-checkered tablecloth.
Ethnic Cuisines
Create food baskets that include common or traditional foods from one particular country. A "Best of Britain" gift basket could include tea, marmite, haggis, clotted cream and cookies (or biscuits, as cookies are known in Great Britain). A "Missing India" gift basket could provide an assortment of curries.
Age Groups
Many mail-order food businesses forget that their adult customers may also want to send gifts to their children or grandchildren. Tailor a gift basket for one particular group such as college students or tweens.
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